The Message from the Founder.
At the Heart of Every Venture Is a Story – Here’s Ours.
I started ENZA GLOBAL with a simple promise: to turn belief into opportunity and effort into results. The seed was planted at home, watching my mother, Sarah Winifred Masuku, empower women to create income from what was already in their hands. She taught me that entrepreneurship is not only about profit; it’s about dignity, agency, and the ability to change your story.
Over the years, I’ve met brilliant entrepreneurs with powerful ideas who were blocked not by a lack of vision, but by a lack of access—access to markets, to capital, to practical skills, and to the right networks. ENZA exists to remove those barriers. We are hands-on, practical, and relentlessly focused on implementation. Less theory, more doing. Less gatekeeping, more pathways. This is because progress should be visible—in growing revenue, stronger systems, better decisions, and new jobs created.
Our heartbeat is the township and rural economy.
We prioritize women- and youth-owned businesses because their success stabilizes families and transforms communities. Entrepreneurship is not a quick fix; it’s a discipline. But with the right support, accountability, and tools, it becomes a powerful engine for change.
To every entrepreneur we serve: your story matters. Bring your courage; we’ll bring the coaching, community, and structure to help you move forward. To partners and stakeholders: join us in building scalable, inclusive value chains that work for South Africa.
Connect. Create. Elevate. That’s more than a tagline for us—it’s our daily practice.
— Samu Baxter
Founder & CEO, ENZA GLOBAL
